With the recent events of COVID-19, we have seen a huge drop in retail sales. Despite the decline in retail sales, we have seen 129% year-over-year growth in e-commerce in the U.S. and Canadian orders as well as a 146% growth in all online retail orders. On top of all this, brick and mortar stores have also taken to the internet to survive during the pandemic. As a result, e-commerce sales in the United States is expected to hit $709.78 billion in 2020.
The changing economy calls for keeping up with emerging e-commerce trends in order to get the attention of customers and possibly gaining new customers as well. Here are a few trends experts are saying companies should pay attention to.
Unlike traditional retail, e-commerce doesn’t include an individual salesperson to recommend products to customers based on their interest, taste, and preferences. This is where the magic of personalization comes into play, by mimicking hat a customer’s in-person store experience would be through a personalized customer journey online.
Data is key in this operation. Customers tend to spend 48% more when their shopping experience is personalized and 57% of online shoppers are comfortable with sharing their personal information if that makes for an easier and smoother shopping experience for them. In order to do this, retailers need to embrace and make personalized commerce a reality for their customers whether that be through social media, quizzes, survey’s, etc.
Social Commerce Through Celebrity Endorsement
Social commerce is directly selling products through social media sites. This differs from social media marketing because you aren’t redirecting your audience to another site but instead you are giving them the ability to purchase the products and check out through the application they are currently using.
Social commerce paired with influencer marketing is a recipe for success. Many businesses are already focusing on influencer marketing for their brand through sponsorships with micro and macro-influencers.
The influencer trend is thriving and won’t be going anywhere anytime soon. 65% of influence marketing budgets is set to increase just this year alone and 7% of companies are planning to invest over a million dollars per year toward this strategy.
Interactive Product Visuals
It has happened to all of us – you like a product you come across, but you aren’t sure if what you’re seeing online is what you will get in person. Ultimately, if a customer is hesitating to hit the purchase button, you will lose customers.
In 2020 online reviews just isn’t enough to fully gain a customer’s trust. Today, conquers need high resolution pictures and 360-degree viewing images to let potential buyers see all angels of the product. If you are selling makeup products, high resolution images of different products on all skin tones will really benefit you in selling more products to a larger audience.
In the end, being able to get ahead on new trends and harnessing the latest technology, you can really benefit and grow your e-commerce, attract new customers, and increase your market share Let AirSaver help you ensure that your products are shipped safety with no damage during transit. We have a variety void fill options that will work in all industries. Save money, save space and retain your customers with our air pillows.