When it comes to shipping products, it is common practice for companies to put their brand or logo on the outside of the shipping box. However, many businesses may need to realize that this increases the risk of theft during shipping.
One of the main reasons why putting brands on the outside of a shipping box can increase the risk of theft is that it makes the package more attractive to potential thieves. If a package is clearly labeled with a popular brand, it can be more tempting for a thief to steal, especially if the package is left unattended for an extended period. In addition, putting brands on the outside of a shipping box can also make it easier for thieves to sell stolen goods. If a package is clearly labeled with a brand, a thief can easily list the stolen goods for sale, knowing that they will likely be able to sell the product for a higher price than if it were unbranded.
Businesses can take several steps to reduce the risk of theft during the shipping process. First, avoid putting your brand or logo outside the shipping box. Instead, use a plain, unmarked box to ship your products, making the package less attractive to potential thieves and reducing the theft risk. We understand the importance of brand recognition and have a solution. To ensure your brand is visible to your customer, consider AirSaver’s private label program. We can add your logo to our air pillows, providing exclusivity and brand recognition.
Businesses can also use tracking and security measures to monitor the shipping process and prevent theft. These measures include using GPS tracking devices to monitor the package’s location, requiring a signature upon delivery, or using tamper-evident seals to ensure the box has not been opened or tampered with during shipping. You can also work with your shipping providers to ensure the packages are handled securely and safely during the shipping process. This can include selecting a shipping provider with a good reputation for safety and security or working with the provider to develop a customized shipping plan for additional security measures.
Putting brands on the outside of shipping boxes may seem like a harmless marketing strategy, but it can increase the risk of theft during the shipping process. Branding on the inside of the shipping box on our air pillows provides a personalized experience for the customer leading to increased customer loyalty and increased profits. Air pillow branding, with tracking and security measures and working with shipping providers to ensure the safe handling of packages, you can reduce the risk of theft and ensure the safe delivery of your products.
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