Building Trust with Consumers: The Cornerstone of Long-Term Brand Loyalty and Profitability

In today’s competitive business landscape, building trust with consumers is not just a nice to have; it’s an absolute necessity for long-term success. Trust is the foundation upon which brand loyalty and profitability are built. Companies that prioritize and nurture this trust find themselves in a more advantageous position to weather market fluctuations, retain customers, and ultimately thrive. Here, we’ll delve into the importance of trust in your brand and how it can contribute to lasting success.

Trust breeds customer loyalty

The most loyal customers are those who trust your brand implicitly. When consumers believe in your products or services, they’re more likely to return for repeat purchases. This trust ensures a steady stream of revenue. It reduces the cost of customer acquisition, as loyal customers often refer friends and family. Loyal customers can become brand advocates, effectively marketing your products on your behalf.

Trust enhances brand reputation

A solid reputation is one of your brand’s most valuable assets. Trustworthy brands are seen as more reliable, responsible, and credible, which can be a significant differentiator in crowded markets. A good reputation not only attracts new customers but also helps you recover from any setbacks more easily. In times of crisis, a vital reservoir of trust can shield your brand from irreparable damage.

Trust fosters transparency

Transparency is a crucial ingredient in building trust. When you’re open and honest with your customers, they are more likely to believe in your brand. This means being forthright about product information, pricing, and business practices. In an era where information is readily available, consumers value transparency and are quick to expose deception. Brands that cultivate openness enjoy higher levels of trust from their customer base.

Trust drives customer retention

The cost of acquiring new customers is significantly higher than retaining existing ones. Trust is a critical factor in customer retention. Customers who trust your brand are more likely to remain loyal and less likely to be swayed by competitors. Trust also extends to customer support and post-purchase experiences. Brands consistently delivering on their promises and providing excellent support foster lasting customer relationships.

Trust leads to increased profitability

A trusting customer base can directly impact your bottom line. When consumers trust your brand, they often pay a premium for your products or services. Price sensitivity diminishes, and customers are more forgiving of occasional hiccups. Trust also reduces marketing costs, as word-of-mouth and repeat business become significant sales drivers. As a result, your profitability is likely to increase when trust is at the core of your brand strategy.

Trust fuels innovation

Innovation is essential for staying relevant and competitive. Trusting customers are more willing to experiment with new offerings from a brand they believe in. This trust allows companies to introduce new products or services and receive a warm reception from their loyal customer base. It’s easier to convince trusted customers to try something new, making innovation a smoother and less risky process.

Trust builds resilience

In an ever-changing business landscape, trust acts as a safety net. Brands with solid trust are better equipped to handle crises, market fluctuations, and ethical challenges. Trust enables businesses to navigate storms with their reputation and customer base intact, ensuring long-term viability.

Trust builds security

Trust that the product arrives on time and unscathed is a factor in customer loyalty. Ensuring quality packaging material is used to protect purchases is vital in securing customer trust. The AirSaver air cushioning system is cost-effective and environmentally friendly. The air pillows come in various sizes with perforations, allowing fulfillment centers to use less material when securing and protecting items. Visit our website to see precisely how AirSaver can save time and money while securing customer trust. 

Building trust with consumers is not just a soft factor in brand management; it’s a strategic imperative. Trust underpins brand loyalty, reputation, transparency, retention, profitability, innovation, and resilience. It’s the cornerstone of long-term success and must be cultivated diligently. In a world where consumers have countless choices, trust is the differentiating factor that sets your brand apart and positions it for enduring profitability.

Get Ready: 2024 eCommerce Projections and Trends

The world of eCommerce has been on an upward trajectory for several years, and the global pandemic only accelerated this trend. As we approach 2024, it’s essential to analyze the current state of eCommerce and make projections for sales and potential returns in the coming year. Let us explore key trends and factors shaping the eCommerce landscape in 2024 and provide insights into what businesses and investors can expect.

Continued Growth in eCommerce Sales

1. Expanding Market Size: eCommerce sales have been steadily growing year over year, and this trend is expected to continue in 2024. According to industry experts, global eCommerce sales are projected to reach new heights, surpassing $5 trillion by the end of 2024. This growth will be driven by increased online shopping adoption, improved technology, and a broader range of online products.
2. Mobile Commerce Dominance: Mobile commerce (mCommerce) will continue to dominate the eCommerce landscape. The convenience of shopping on smartphones and tablets, coupled with secure payment methods, will lead to increased mobile sales. Retailers must prioritize mobile-friendly websites and apps to capture this growing market.
3. Omnichannel Retailing: The lines between physical and online retail will continue to blur as more businesses adopt omnichannel strategies. Consumers expect a seamless shopping experience across various platforms, including brick-and-mortar stores, websites, and mobile apps. Brands that can provide this integrated experience will thrive.

Potential Returns and Investment Opportunities

1. Investment in Technology: As eCommerce evolves, technology will be a crucial driver of success. Investors should consider opportunities in eCommerce-related technologies such as artificial intelligence (AI) for personalized shopping experiences, augmented reality (AR) for virtual try-ons, and blockchain for secure transactions. These innovations can enhance customer engagement and boost returns.
2. Sustainability and ESG Investing: Sustainability is a growing concern for consumers, and businesses that prioritize eco-friendly practices and transparent supply chains will likely see higher returns. Investors looking for long-term growth should consider companies that embrace Environmental, Social, and Governance (ESG) principles.
3. Logistics and Fulfillment: Efficient logistics and order fulfillment are critical for eCommerce success. Investing in logistics companies, last-mile delivery solutions, and automation technologies can offer promising returns. As eCommerce scales up, there will be increasing demand for reliable and cost-effective shipping and delivery services.
4. Niche Markets and Diversification: While large eCommerce giants dominate the industry, there is still room for niche markets and specialized eCommerce businesses. Investors should explore opportunities in these niches, as they often have dedicated customer bases and the potential for high returns. Diversifying investments across various eCommerce segments can mitigate risk.

Perfecting Retail Basics

1. Personalization: Taking additional measures to have customers feel appreciated and meet their preferences ensures a customized shopping experience. Building brand loyalty by customizing the shopping experience with unique messaging, recommending specific products and discounts, and preparing personalized emails all play a factor in customer personalization.
2. Loyalty Program: Customers like to be rewarded for being loyal to a brand or website. Having a solid loyalty program demonstrates customer retention and improves satisfaction levels. As a result, eCommerce sites will experience an increase in sales.
3. Cyber Security and Data Privacy: With increased cyber security breaches, eCommerce site systems must be up-to-date, ensuring all customer information is private and secure. This protection will provide consumers with a level of safety when purchasing online.
4. Solid Fulfillment Operations: Delivering an exceptional customer experience includes how quickly an order can be fulfilled with accuracy and protection. An optimized process to fulfill orders will help eCommerce businesses meet the ongoing consumer demand. The AirSaver Air Cushioning System is an eco-friendly, alternative packaging solution to traditional void-fill products. The system provides on-demand air pillows to streamline shipping operations, reduce costs, and minimize waste. Its compact tabletop design allows it to be used anywhere from a small shipping store to a warehouse with multiple shipping stations.

 The eCommerce industry is poised for continued growth in 2024, with global sales expected to surpass $5 trillion. Businesses and investors must adapt to emerging trends and technologies to capitalize on this growth and achieve potential returns. Key areas include mobile commerce, omnichannel retailing, technology innovation, sustainability, logistics, and niche markets. It is also imperative that the basic foundation of operating an eCommerce site is remembered and the tactics are perfected, including personalization, loyalty programs, cyber security and data privacy, and solid fulfillment operations. By staying informed and strategically positioning themselves in these areas, businesses and investors can make the most of the eCommerce boom in 2024 and beyond.

The Increase of Packaging Materials: How Consumers and Retailers Can Help

The rise of ecommerce has transformed the way we shop, making it more convenient than ever to purchase goods from a laptop, tablet, and mobile device. However, this convenience comes at a cost, as the increase in online shopping has led to a surge in packages being sent from fulfillment centers. Consumers and retailers with ecommerce sites can work together to address this issue and reduce the impact on the environment.

Consumers: Consolidate Orders

One effective way to reduce packaging waste is to consolidate your orders. Instead of making multiple small purchases, consider combining your shopping into one or a few larger orders. This not only reduces the number of packages being sent but also minimizes the need for excess packaging materials. Some ecommerce sites even offer incentives, such as discounts or free shipping on larger orders, encouraging more sustainable shopping habits.

Retailers: Implement Packaging Optimization

To minimize waste, ecommerce sites can implement packaging optimization strategies. This involves using the right-sized packaging for each item, reducing the use of filler materials, and optimizing the packing process to minimize wasted space. Implementing these strategies not only reduces packaging materials but also lowers shipping costs, which can be passed on to consumers or reinvested in sustainable initiatives. The AirSaver air cushioning system is designed to generate the right size and amount of air pillows for each parcel allowing for an optimized workstation and packing process.

Consumers and Retailers: Promote Recycling and Upcycling

Both consumers and ecommerce sites can encourage recycling and upcycling of packaging materials. Online shoppers can responsibly dispose of or recycle packaging materials, while ecommerce sites can provide information and resources on recycling options. Additionally, ecommerce platforms can promote upcycling by suggesting creative ways customers can repurpose packaging materials, turning them into something useful or decorative.

Our environmentally-friendly green film is made from 30% post-consumer recycled plastic and is made from recyclable, virgin resin material. The air pillows can also be reused or recycled to minimize environmental impact.

Consumers and Retailers: Educate and Raise Awareness

Both online shoppers and ecommerce platforms have a role in educating consumers about the environmental impact of packaging materials and the importance of sustainable choices. Ecommerce sites can provide information about their packaging practices and share tips on reducing waste, while online shoppers can engage in conversations about sustainability with their friends and family, spreading awareness about the issue.

The surge in packaging materials from ecommerce fulfillment centers is a pressing environmental concern. However, both online shoppers and ecommerce sites have the power to make a positive impact. By consolidating orders, implementing packaging optimization, promoting recycling and upcycling, and educating consumers, we can collectively work towards a better future where the convenience of online shopping is balanced with responsible practices. Visit our website to learn more about how our product offering can help this growing environmental concern.

Retailer Strategies for Navigating the Surge in Online Merchandise Returns

We know that online shopping has transformed the retail landscape, offering consumers convenience, a wide range of choices, and the ability to shop from the comfort of their homes. This is not new information. However, this shift has brought about a new challenge for retailers: a significant increase in merchandise returns purchased through online stores. As online sales continue to soar, the trajectory of returns has also been upward. Let’s explore the reasons behind the surge in online merchandise returns, analyze this trend, and delve into strategies retailers can employ to combat the financial losses associated with returns.

The surge in online merchandise returns can be attributed to several factors:

1. Lack of Physical Interaction: Unlike traditional brick-and-mortar stores, online shoppers cannot physically touch, try on, or inspect products before purchasing. This disconnect between the online product representation and the actual product received can lead to discrepancies in size, color, quality, and overall appearance, prompting customers to return items that do not meet their expectations.
2. Sizing and Fit Issues: Apparel and footwear purchases often result in returns due to sizing and fit issues. Online shoppers may find it challenging to accurately determine their sizes, leading to a higher likelihood of dissatisfaction upon receiving products that don’t fit as expected.
3. Visual Discrepancies: Online product images and descriptions might not accurately depict the product. As a result, customers may receive items that differ from their expectations, prompting them to initiate returns.
4. Ease of Returns Processes: Online retailers have invested in user-friendly returns processes to enhance customer satisfaction. This ease of returning products, often with free shipping, has inadvertently led to more returns.

The trajectory of merchandise returns purchased through online stores has been consistently upward. As the e-commerce market expands, the sheer volume of purchases results in a proportional return increase. The return rate for online purchases can be double or even triple that of in-store purchases. According to Insider Intelligence, online shoppers returned 26.5% of their purchases in 2022. This trend can strain retailers’ resources, impact profitability, and even lead to logistical and environmental challenges due to the reverse supply chain.

To mitigate the financial losses associated with online returns, retailers can implement the following strategies:

1. Enhanced Product Descriptions and Imagery: Providing accurate and detailed product descriptions and high-quality images can minimize discrepancies between customer expectations and actual products. Employing techniques like 360-degree product views and videos can give customers a more comprehensive understanding of the item.
2. Virtual Fitting Rooms: Integrate virtual fitting room technology that lets customers visualize how clothing and accessories will look on them. This option can reduce sizing and fit-related returns.
3. Customer Reviews and Ratings: Encourage customers to leave detailed reviews and ratings. This practice builds trust and provides potential buyers with insights from other shoppers, reducing returns due to unrealistic expectations.
4. Size Guides and Recommendations: Provide comprehensive size guides and recommendations based on customer preferences and previous purchases to help customers make more informed choices.
5. Personalized Shopping Experience: Implement AI-driven personalization to recommend products based on a customer’s past behaviors and preferences. This personalization can increase the likelihood of a satisfactory purchase, thus reducing returns.
6. Optimized Logistics and Warehousing: Ensure you are equipped with the appropriate packaging materials for your merchandise, ensuring a smooth and in-tact delivery, such as the AirSaver reliable, versatile, and cost-effective void-fill and cushioning products. Streamline your reverse supply chain processes to handle returns efficiently. This initiative includes optimizing warehousing, refurbishment, and resale of returned items.
7. Return Policy Transparency: Clearly communicate your return policy, including any associated costs, timeframes, and procedures. Transparent policies help manage customer expectations and reduce surprises.
8. Post-Purchase Support: Offer exceptional customer support after a purchase, addressing any concerns or issues that may arise. A positive post-purchase experience can deter unnecessary returns.

The receipt of damaged items accounts for 17% of customer returns, according to the Narvar Consumer Returns Study 2021. Avoiding common packing mistakes can reduce the number of returns, which is where AirSaver shines. In addition to implementing solid return logistics, ensuring the merchandise is not overpacked and under-protected will ensure safe delivery. 

The surge in online merchandise returns is an inevitable consequence of the booming e-commerce industry. However, retailers have the opportunity to address this challenge by implementing innovative strategies that focus on improving customer experiences, reducing uncertainty, and optimizing operational efficiency. By enhancing product representations, leveraging technology, and providing exceptional customer service, retailers can navigate the trajectory of returns and ultimately minimize the financial losses associated with this trend. Contact AirSaver today to see how our optimal on-demand air pillow and cushioning solution is right for you!

Maximizing Profit Margins: Optimizing Warehouse Operations for Online Retailers Post-Holiday Season

The holiday shopping frenzy is a double-edged sword for online retailers. While it brings in a significant boost in sales, it also often leads to a slowdown immediately after the holidays. This post-holiday period offers a unique opportunity for online retailers to fine-tune their warehouse operations, reduce costs, and ultimately increase profit margins. By strategically utilizing this downtime, retailers can set themselves up for success throughout the year. Here are some effective strategies for optimizing warehouse operations during the post-holiday period:

1. Review and Analyze Data: Review the data from the holiday season. Analyze order trends, inventory turnover rates, and customer behavior. This information can provide valuable insights into which products were popular, which faced shortages, and where operational inefficiencies occurred. Identifying these patterns can help you make informed inventory management and demand forecasting decisions.

• Optimize Inventory Management: Use the post-holiday period to assess your inventory. Identify slow-moving or stagnant products that tie up valuable warehouse space. Consider implementing an inventory categorization system to prioritize which products to restock, which to discount, and which to discontinue. This strategy frees up storage space and ensures that you are allocating resources to products with the highest potential for sales and profit.

• Implement Lean Practices: Lean principles emphasize minimizing waste and optimizing efficiency. Apply these principles to your warehouse operations. Streamline workflows by reorganizing the layout, minimizing unnecessary handling of products, and improving picking and packing processes. To enhance efficiency, consider implementing technologies such as barcode scanning and automated sorting systems.

• Evaluate Technology Solutions: Research and invest in advanced warehouse management systems (WMS) or order management systems (OMS). These technologies can automate inventory tracking, order fulfillment, and shipping, leading to faster processing times and reduced human error. Additionally, they provide real-time data insights, enabling you to make data-driven decisions to optimize operations.

• Cross-Train Staff: During the slower period, allocate time to cross-train your warehouse staff. When employees are skilled in multiple areas, they have the flexibility to adapt to changing demands more efficiently. Cross-training reduces downtime caused by labor shortages, ensuring your warehouse remains productive during peak seasons.

• Optimize Packaging: Reevaluate your packaging strategies to find ways to reduce costs. Consider using AirSaver packaging materials that are cost-effective, lightweight, and with a small footprint. Efficient packaging reduces shipping costs and minimizes the environmental impact, which can be an attractive selling point for environmentally conscious consumers.

• Focus on Customer Relationships: Although the holiday rush has ended, maintaining strong customer relationships remains crucial. Use the post-holiday period to collect customer feedback, address concerns, and enhance the shopping experience. Happy customers are more likely to return, leading to improved customer retention and sustained sales throughout the year.

• Plan for Seasonal Transitions: Prepare for upcoming seasonal shifts or events. Whether it’s Valentine’s Day, back-to-school, or spring cleaning, anticipate the next wave of customer demands and adjust your inventory and operations accordingly. This proactive approach can help you avoid last-minute rushes and prevent inventory imbalances.

• Invest in Employee Well-being: The slower post-holiday period can be an ideal time to invest in employee well-being and training. Organize workshops on safety protocols, warehouse equipment usage, or new technologies. A positive work environment enhances employee satisfaction, reduces turnover, and leads to more efficient operations.

The post-holiday period presents online retailers with a valuable opportunity to optimize their warehouse operations and increase profit margins. By analyzing data, refining inventory management, adopting lean practices, leveraging technology, and focusing on customer relationships, retailers can create a foundation for success throughout the year. Embracing these strategies can lead to reduced costs, enhanced operational efficiency, and improved profitability. And AirSaver is here to help. Our cost-effective ASFX2 machine is an on-demand inflatable air cushioning system designed for your operations. The lightweight machine with a small footprint and user-friendly controls maintains a reliable uptime with our highly durable air cushioning solutions, ensuring your packages will be protected during transit. Contact us today to see how AirSaver can save you time and money!

Essential Tips for a Flourishing eCommerce Journey

In recent years, eCommerce has experienced tremendous growth, and businesses must ensure a seamless and efficient shopping experience for their customers who use computers, tablets, and mobile devices to view and purchase merchandise. Read on to see valuable insights that can bolster your eCommerce strategy.

Optimizing Your Website and Mobile Sites

A simple website with basic product information was all a company needed. However, today’s landscape demands robust shopping catalogs that are easy to navigate, allowing customers to place orders swiftly and effortlessly. Thus, it is essential to update your website and mobile platforms to provide an engaging and user-friendly interface that caters to the needs of modern shoppers on all device types.

With our lives increasingly fast-paced, businesses must adapt to faster and more convenient sales methods. Studies have revealed that consumer habits are evolving, with most people prefer shopping online using their mobile devices rather than traditional desktops. mCommerce (mobile commerce) has grown 20-30% over the past five years, and there is no decline. Therefore, your business must invest in creating a mobile-friendly and optimized website that offers a seamless shopping experience to customers on the go.

Crucial Considerations for Efficient Operations

While optimizing your front end is crucial, pay attention to the significance of streamlining your business operations. As your website gains traction and orders surge, it is vital to strategize how your shipping operations can function seamlessly, especially during peak times of the year.

Effective Packing Solutions

Consider reevaluating your packing materials to ensure a smooth packing process and maximize your warehouse space. Assess whether your current packing supplies, such as bulky shipping materials like giant rolls of bubble wrap and packing peanuts, efficiently utilize your warehouse space. Explore alternatives that can save you valuable space and improve the packing process, such as the AirSaver line of air pillows and air cushioning machines.

Ask your warehouse manager these key questions:

1. How much do you spend on packing materials per month and package?
2. How much space do your packing materials occupy in the warehouse?
3. Are you satisfied with the protection your merchandise receives during transit, or are you experiencing returns due to damaged products?

Consider implementing innovative packaging solutions, such as AirSaver’s air pillow packaging, to optimize your shipping operations and reduce the risk of damaged returns, which can impact your profits.

Embrace Change and Stay Ahead

Keeping abreast of the latest technologies and packaging solutions is vital to stay ahead in the competitive eCommerce landscape. As more consumers lean towards mobile purchases, ensure your website is optimized and user-friendly for mobile shoppers. Additionally, equip your shipping operations with efficient packaging materials to enhance customer satisfaction, minimize returns, and boost profits. By adapting to the evolving eCommerce landscape, your business can thrive and achieve long-term success, and AirSaver can help. Check out our website to stay ahead of your competition.

BOPIS? Prepare Now for this Imminent eCommerce Norm

Buy Online Pick-up In-Store (BOPIS). Alternative Delivery Location (ADL). Buy Online Pick-up Curbside (BOPAC). Whatever you want to call it, we all understand the benefits of buying items online and picking them up in-store or at a third-party location. Top-tier brick-and-mortar retailers and eCommerce sites have fully embraced the new norm of customers picking up their purchases in person rather than having the items shipped directly to their residences. According to Whiplash, this relatively new norm has leveled off since its height in 2020; however, it is not going away, as steady growth has been forecasted for the next few years.

Consumers push for and continue to support this fulfillment shift for various reasons. The most prominent factor is eliminating the temptation for porch pirates to stalk delivery trucks and take packages from doorsteps. Consumers feel safe knowing their purchases are secured until pick-up by having their packages shipped to a pre-designated location. And they may also see lower shipping costs passed on to them from the retailer for making this drop-ship selection. Customers can also pick up their purchases from multiple retailers at one location, making it even more convenient.

And don’t worry, there is a multitude of immediate and long-term benefits for your operations. As a retail fulfillment center, it is imperative to meet the immediate consumer demand and exceed all expectations to reap the benefits of repeat customers. You should see a reduction in missing package claims as items are delivered to secured locations. Further cost savings will be seen as deliveries are consolidated, and potentially palletized, reducing last-mile delivery charges. To further streamline operations to meet this demand, you may need to reconfigure your existing processes while packing your items more efficiently to consider the additional untrained handlers moving the parcels within the ADLs. The ADL staff are not trained parcel handlers and may not know how to move, stack, or store packages properly. Extra consideration of protecting the contents should be addressed for a positive and unbreakable delivery.

Now that the items are protected, how the inside of the box appears when opened by the customer is another way your brand should shine. Eliminating flimsy and unforgiving packing material is crucial for projecting a positive brand. The AirSaver On Demand Inflatable Packaging System is designed to generate consistent air pillows to secure packages during transit while replacing traditional bulky void fill and cushioning material. Our complete system can significantly decrease transit damages reducing customer complaints, or worse, lowering overall sales.

The AirSaver Packaging System is compact and designed for most fulfillment operations, producing up to 60 feet of air pillows per minute. It is easy to operate and will provide a streamlined shipping operation with reduced expenses to exceed the BOPIS purchasing structure. The system is extremely cost-effective and highly efficient, requiring minimal training, further reducing costs.

BOPIS is a new standard for improving customer service with convenience, efficiency, speed of delivery, and cost savings. Using AirSaver’s air pillows, warehouse managers can provide the best possible protection, provide a positive brand experience, and satisfy customer requests. For more information on our solutions, check out our website and blog.

Ways to Boost Your E-Commerce this Year

There has been a major boost in e-commerce ever since the beginning of the pandemic, but is your business optimized for success?

The pandemic has caused the nation to place strict rules on retail stores thus resulting in brands accelerating their “digitalization” process and explore new sales channels. As easy as this may sound, it’s not. It takes much more than a website with their best products.

In reality, the online space is becoming more and more crowded, competition is high, and the cost to advertise on the major platform is increasing. But despite these difficulties, there are many ways to increase you online presence and sales. Here are some of those ways:

Facebook Ads

Facebook ads are a great tool that allows you to target any type of demographic. With the business manager (the Facebook ads platform) you are able to create campaigns for a specific buyer persona and you can target based on interests and behaviors. Being able to do this helps you focus your marketing budget on people who are use to buying and spending online, increasing your sales.

Pixel and Lookalike Audiences

First, you must be sure that your pixel is correctly installed and tracking. This analytics tool can become your best friend if you use it right. Once you track over 100 purchases for example, you will be able to create a “lookalike audience”. With a lookalike audience Facebook will search for people with similarities to your current customers.

Typically, the cost per conversion is lower when you have a healthy lookalike audience campaign running. The more purchases that are tracked, the more targeted and accurate your pixel will become eventually becoming your best friend.

Retargeting Is Key

For e-commerce sales, the average conversion rate is around 1%-2%. That means roughly 98% of your traffic will be lost forever. That ultimately means you are paying for visitors that will never become your customers. This is why retargeting is crucial.

Retargeting means you target all your visitors who have never purchased and show them an ad with the goal to convert them into buyers.

This means retargeting is crucial for your ad’s success. By retargeting a warm audience, you have the chance to increase your conversion rate. One good retargeting strategy is to create a customized offer or discount in order to increase the conversion rate.

Doesn’t Stop There

Things don’t stop once your e-commerce sales boost. You have to ensure a great experience so that way your customers come back for more, and that starts with your packaging. By using packing products such as air pillow, bubble wrap, void fill, and more you can make sure your products get to your customers safe and in one piece.

The AirSaver system offers many advantages over traditional packaging materials like peanuts, paper or foam. The air pillow materials are stored flat on a roll until they are inflated for use, which significantly reduces storage and shipping cost. In addition, Air Pillows are cleaner and easier to use compared to traditional materials and are the preferred packaging material of choice by today’s consumers. AirSaver films are recyclable and can be reused, which makes this product the most environmentally friendly packaging material in the market.

This is Why Your Hand Sanitizer Smells a Little Out of the Ordinary

At the beginning of the coronavirus pandemic, hand sanitizer was the first to go next to toilet paper. People began to stockpile essentials and toilet paper attained currency-level value. Along with that, recognizable brands of hand sanitizer such as Purell, Germ-X, and more were sold out in almost an instant, leaving many to settle for anything they could find. But these new brands of hand sanitizer smell much different than usual. These smells range from an organic rot to an acrid alcoholic sharpness that cuts deep into the senses. Have you ever experienced the smell of rancid garlic? Yup, that’s what it smells like sometimes.

The start of water less hand sanitizers accessible to the public started in 1988 with the creation of Purell Hand Sanitizers. They came out with an easy-to-use concoction containing 70% ethyl alcohol mixed with propylene glycol which masked one of the most disagreeable scents associated with using alcohol in gel form by including a mild citrus scent. 

So, what’s the reasoning behind these atrocious scents?  According to Bryan Zlotnik of Alpha Aromatics “that off-putting smell—sometimes described as rotten garbage or tequila-like—is the natural byproduct of ethanol being made from corn, sugar cane, beets, and other organic sources,” explained Zlotnik. “[Ethyl alcohol] production is highly regulated. It stinks because these new brands—many made by distillers who’ve pivoted from producing drinking alcohol to meet public demand for hand sanitizer—are making and using denatured ethanol. This ethanol costs significantly less than ethanol filtered using activated carbon filtration, which would typically remove almost all contaminants and the malodor with it”.

Zlotnik saw the desperation to obtain an effective, yet pleasant smelling hand sanitizer as an opportunity. A masking agent that was originally for industrial use will soon be made available to the public by Alpha Aromatics. They will be sold in small quantities in order to help counteract the funky fragrance of these sanitizers although they do warn about dilution risks. If too much of the masking solution should be used, the efficiency of the hand sanitizer would not be as good.

But despite the smell, the demand for hand sanitizers is still high as the pandemic continues. People are looking and grabbing whatever they can to stay clean, healthy, and safe from the virus. Hand sanitizers are clearing the shelf’s and selling out online. It is important for people to stay healthy and safe especial during times like these.

AirSaver has a variety of recall-free hand sanitizers that will keep you and your customers safe and healthy.

• 2 oz & 10 oz – Contains 75% Ethyl alcohol content as well as Vitamin E and Aloe Vera for added moisture.
• 3.38 oz & 17 oz – Contains 70% Ethyl alcohol content, individually sized for everyday use and deep moisture.